AFAR Media is looking for a digital analytics manager to own our user metrics from top to bottom including implementation, documentation, and analysis that will provide insight and guidance to our product, content and sales/marketing teams. Afar’s focus is on growth and revenue – the digital analytics manager is a key role in helping us achieve success in these areas. We’re looking for someone to identify and gather data from various inputs and points, organize it in a meaningful way and provide clarity, direction and actionable insights to the product, content and sales/marketing teams.
Conduct analysis and modeling that translates data into actionable insights, and supports the product, content, and marketing teams
Tackle complex and ambiguous analytic projects: resolve ambiguity as much as possible in all stages, comfortably shift between various tools to answer complicated questions, and accurately identify trade-offs and ROI
Identify opportunities for product and process improvement, with a focus on driving business growth as well as provide key business insights based on emerging data trends
Provide objective evaluations post implementation - measure data so we can learn what kind of impact we had with each release
Build and maintain metrics dashboards and design queries to measure our performance
Build self-service and ad-hoc reports to understand performance of various user growth tactics
Collaborate with Director of Product to define metrics reporting for critical product areas and establish prioritization of work
Work with engineering to define, implement, document, validate, and monitor logging and metrics
Develop, implement, run statistical analysis, and report on A/B tests that are run by different teams (e.g. Sales, Product, Content)
Evangelize the value of analytics to the organization to instill ownership and accountability.
Collaborate with the ad operations and marketing teams to extract advertiser data along with site data to tell stories about our custom content programs that demonstrate impact.
4+ years in a consumer-focused, quantitative role
Fluency in data analysis and communication around data, including experimentation, data visualization, and defining KPI strategy for the business.
Strong communicator adept at presenting complex data and your findings in a contextual and relevant way to non-technical stakeholders across the company
Experience with Google Analytics, MySQL, Mixpanel, A/B testing frameworks, Excel required
Experience with developing, implementing, and reporting on A/B tests
Experience with SocialFlow and Sailthru valued
Understanding of how user tracking works, sampling and statistical significance
Proven ability to work across an organization to provide insight and drive data demand
Good to Know:
AFAR is moving quickly, has big plans for the future, and is searching for someone as determined as we are who will thrive in our fast-paced and exciting environment. If you crave constant direction and predictability, this is probably not the media company for you. At AFAR our employees step up, step in, take ownership and wear as many hats as needed to achieve our goals and get the job done.
Passionate about travel and great travel content; an embrace of our vision of helping drive consumers from inspiration to action.
A “driver” personality - biased toward action, great collaborator and master simplifier - constantly pushing toward clarity and delivery.
No hesitation in rolling up your sleeves and tackling something hands-on
About AFAR Media
Headquartered in San Francisco and launched in 2009, AFAR is the multi-platform travel media brand that inspires and guides those who travel the world to have deeper, richer, more fulfilling experiences. AFAR is the most critically acclaimed travel media brand, having received two National Magazine Award nominations and 20 Lowell Thomas Awards since our launch.